Lace Baits - Tasked with ideating creative merchandise for Edinburgh Napier University. the main aim was to capture the essence of the University, and the people who make the three buildings what they are... this is where "Lace-Baits" were formed. 100% ocean plastic shoe lace tags, only when they are within their frame do you get the full picture. This means that the close knit of Napier students and alumni will be the only people to understand the significance of the small, obscure pieces. A chance to creatively brand ourselves, whilst silently stepping around the professional world... as we always do.
